Interactive multiplayer games for the big screen
More audience engagement.
A more immersive experience in the theater.
New formats before and between screenings.
Interactive cinema experiences — with Cineplay
Movie theaters already have the ideal infrastructure: a large screen, a shared space, and a large audience.
With Cineplay, the screen version of Kinetarium, interactive multiplayer games can be integrated directly into the theater. It’s the perfect way to pass the time while waiting and to enhance the movie-going experience with a shared activity.
Visitors can join in spontaneously and play together—before the show, between screenings, or during events.
This actively engages the audience—no app required, no barriers.
Why Kinetarium works especially well in movie theaters
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You can make the most of the time before the movie starts or between showings.
Entertainment instead of downtime
Setting a positive mood for the movie experience
A shared experience in the theater
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All visitors in the hall can participate at the same time.
A multiplayer experience on the big screen
High participation with no barriers to entry
Ideal for packed halls
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Kinetarium offers additional formats beyond traditional film screenings.
Interactive event evenings
School screenings
Special programs
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No installation, no registration.
Direct participation for all visitors
Ideal for a spontaneous audience
Seamless experience
Before the movie.
Between showings.
As an event.
Typical use cases in movie theaters
Pre-show before the movie starts
Interactive games as an introduction before the presentation – instead of static content
Showings for schools
A fun addition to educational programs or special performances
Bridging waiting times
During admission phases or delays, the audience is actively engaged
Advertising & Brand Integration
Games can be customized with your brand and used as interactive ad units
Event Nights & Special Formats
Interactive programs as standalone events in the theater
Customizable for advertising and partners
Kinetarium can be specifically used for advertising and partner integration.
Branding within existing games
Integration of logos and brand colors
Customization of content (e.g. quiz questions)
Visual adaptation to campaigns
Interactive advertising in movie theaters
Instead of traditional commercials, an interactive brand experience is created
High level of attention
Direct audience engagement
Greater recall
Custom Game Development
Custom games can be developed for special campaigns or events
Customized concepts
Ideal for brand partners and sponsors
New revenue models for movie theaters
Case studies
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Engaging Visitors in the Waiting Area – Stuttgart’s Long Night of Museums
At the Stuttgart Planetarium, Kinetarium was successfully used during the Long Night of Museums in 2024 and 2025 to engage large crowds of visitors in the entrance and waiting areas.
Easy Technical Integration
Cineplay can be integrated directly into existing theater systems.
Utilizes existing projection equipment
No additional hardware required
Quick setup
Suitable for various auditorium sizes
Economic benefits for movie theaters
Kinetarium opens up new possibilities for movie theaters:
Enhancing the movie-going experience
New event formats
Additional revenue streams through advertising and sponsorship
Better utilization of off-peak hours
Would you like to use Cineplay in your theater?
In a brief demo, we’ll show you how interactive multiplayer games can be integrated into your movie theater.